Selecting and Growing your Clients: Ensuring your Policies get Results
Selecting and Growing your Clients: Ensuring your Policies get Results
Your Selection Policy gives you the opportunity to focus your services and promotion to a distinct potential client base. It also helps you to Select for Success giving you the framework to determine whether an enquiry fits with the business incubators remit and existing business community.
The Grow On Policy in any business incubator is vital to its success and the success of its clients. How can you ensure that your Grow On Policy is the right one? Are you maximising its potential to create churn? Do your clients see the value in it? Have you even operating a Grow On Policy? If not, you should be!
This workshop will examine the 2 core policies for true business incubation:
* What structured Selection and Grow On Policies can add to your business incubator.
* The opportunities they provide.
* The challenges faced when constructing your policies.
* Examples of both effective and ineffective Selection and Grow on Policy, enabling you to construct or enhance yours.
The Programme
10.00am Coffee & Registration.
10.30am Welcome, Introduction & Aims for the Day
Peter Harman, Deputy Chief Executive, UKBI.
10.45am Session 1
Identifying the elements of your selection policy.
* Who do you want?
* Why do you want them?
* At what stage do you want them
? * Can you service them?
John Parker, Manager, Technium Aberystwyth
11.30am Networking Break
12:00am Session 2
Why are policies important?
Peter Harman, Deputy Chief Executive, UK Business Incubation
1.15pm Lunch & Networking
2:15pm Session 3
Identifying the elements of your grow on policy.
* When is the right time for the incubator?
* When is the right time for the business?
* Where does the business move to?
3.00pm Networking Break
3:15pm Session 4
Discussion Point – Practical Steps to Creating your Policy.
Peter Harman, Deputy Chief Executive, UK Business Incubation
4.00pm Summary & Close
Tuesday 9th October 2007, Wragge & Co, Birmingham
